...insightful qualitative and quantitative research
...clear strategy directions
...creative research solutions
...research backed by business experience
Who we are
Martin Le Grice has over 20 years experience in brand management, advertising and research roles in the UK and Australia, and is able to draw on a very broad base of business planning and strategic planning experience to deliver practical conclusions and recommendations.
Jennifer Kluck commenced her research career in 1989 at BHP Steel and has an extensive research career spanning both client side and agency roles before establishing her own freelance consultancy in 1998. Her major preoccupations outside of research are her four children.
Nick Kotsomitis specialises in qualitative methodologies & is frequently involved in training & lecturing on qualitative research techniques. During his tenure at Colmar Brunton he was selected to present his paper, "The Rise and Rise of Hybrid Qual" at the worldwide Qual conference in Rome in April 2012.
Nicky Fraser is a qualitative researcher and trained psychotherapist with 15+ years experience. She brings national and international expertise from across a wide range of categories and markets, working for some of the leading research agencies in Sydney and London.
Dr Irene Swil has a primary expertise in business-to-business qualitative research as well as quantitative research design. She has worked across a wide range of industries and holds a PhD in Social Work.
What we've done
Over the past decade we have had the privilege of working on projects for a wide range of categories and clients including:
“Le Grice Research provided a high degree of strategic input into our market research project. The results of their research were clearly articulated and meaningful, empowering us to deliver a far more effective program to our target audience.”
Director, Marketing & Customer Strategy IP Australia
“The outputs of this project were instrumental in developing our launch strategy and brand positioning...and 3 years later we are a 3 million plus Melbourne office with a very distinct positioning. Thank you Martin!”
CEO, The Leading Edge
“I found the project report very valuable and a great reference point for our product development efforts.”
Senior Manager, Business Development Credit Cards Citibank Australia
“Le Grice Research delivered a highly professional report and presentation which has been invaluable in helping to articulate complex market issues with clarity. Thank you Martin, it has been a great pleasure to work with you!”
Hon Craig Knowles
Investec Bank (Australia) Limited
“Martin's survey of our clients was first class. He was able to take a complex topic, with which he was not familiar, and distil a wide range of views into a thoughtful, coherent and well organised analysis.”
Head of Project & Infrastructure Finance, Investec Bank (Australia) Limited
“Martin was able to use his research expertise to provide us with valuable insights into the needs of clients and financial advisers. The report provided us with clear outcomes and recommendations that we will incorporate into our project.”
Head of Dealership Marketing, Colonial First State
“Colonial First State commissioned Martin Le Grice to undertake qualitative research with financial advisers and key internal stakeholders. Martin was responsive to our research needs, adhered to tight timelines, and delivered quality reports and presentations. All aspects of the research were undertaken with professionalism, enthusiasm, and integrity. Martin engaged well with senior managers across our business and his insights have provided valuable input to our direction.”
Senior Manager Marketing Research, Colonial First State
“Services provided by Le Grice Research have been of consistent high quality and clearly demonstrated an understanding of key issues for the department, particulary in the area of out-of-home care, which have assisted in identifying community attitudes regarding concepts of foster care to inform the development of communication strategies and campaign content to recruit foster carers.
Concepts and sensitivities were grasped quickly and supporting documentation in the form of data reports and analysis were presented in a clear and meaningful format which were well structured and without error.
DoCS has engaged the services of Le Grice Research on several occassions and would happily do so again for future research projects.”
Senior Communications Officer, Community Education, DOCS
“The research Martin has undertaken for us has always delivered "actionable insights" that have allowed us to take a clear next step in our advertising planning or execution. That to me is the best measure of a very good qualitative researcher.”
Group Account Director, Cummins and Partners
“...and I do mean strategic business partner and not supplier. Martin has consistently demonstrated an ability to evaluate creative concepts in such a way that we have a clear road map against which to refine our approach; he brings insight and clarity to both the strategic and creative process - a skill which we have found hard to come by among a plethora of "reputable" research agencies.”
Strategy Group Head, George Patterson Y&R
“Martin was able to capture our requirements and deliver a set of findings that have significantly contributed to our core business strategy.”
Marketing Manager, Mortgage Broker Channel Citibank Australia
“His research made a real difference in understanding what people thought and broke down some real barriers that have helped us move forward and influenced our marketing strategies. Martin was extremely professional and an absolute pleasure to work with.”
Director, Media & Communication Department of Community Services